BOULDER, Colo. — If there's one thing Deion Sanders can do (and do well), it's capitalize on an opportunity.
This Prime-time spin begins with the jab heard 'round the state. Colorado State University head coach Jay Norvell on Thursday took an apparent shot at the CU head coach and his interview etiquette.
“I don’t care if they hear it in Boulder [...] When I talk to grown-ups, I take my hat and my glasses off,” Norvell said. “That’s what my mother taught me.”
College Sports
'They made it personal': Deion responds to Norvell's criticism ahead of CU-CSU
At the Buffs' Thursday practice, Sanders called the comments "bull junk," adding that Norvell gave CU "ammunition" ahead of Saturday's tilt. Video captured by Well Off Media showed Coach Prime's speech to his players.
"It was just gonna be a good game," he said. "But they messed around and made it personal."
Norvell's shade gave Sanders the perfect opportunity to promote his new collaboration with Blenders Eyewear.
The head coach on Friday gifted each of his players a pair of his PRIME 21 shades. He also gave sunglasses to the cast of ESPN's "First Take," who are in Boulder for the Rocky Mountain Showdown.
The Buffs are even asking fans to wear their sunglasses and hats to Saturday's game, despite it being an 8 p.m. kickoff.
Buffs wear black tomorrow! Oh, and wear your sunglasses and hats too 😎😌#GoBuffs pic.twitter.com/xYN5eictCG
— Colorado Buffaloes Football (@CUBuffsFootball) September 15, 2023
Denver7 reached out to the Rams to see if Norvell had a response to Sanders' counterpunch.
"Nope."
Just for the record, #Denver7 reached out to @CSUFootball to see if Jay Norvell had any sort of response to all the talk in Boulder this morning about his comments concerning @DeionSanders:
— Nick Rothschild (@nick_rothschild) September 15, 2023
"Nope"
